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Kick It Out – Take A Stand press release FINAL



Kick It Out has today launched a new campaign, called Take A Stand, which is encouraging people across the football community to take action in the battle against discrimination.

Kick It Out, football’s equality and inclusion organisation has teamed up with a range of partners to launch the initiative, including Facebook and the FA. Most football fans will have witnessed some form of discrimination in football – on the terraces, in dressing rooms or on social media – but more needs to be done to move from awareness to action.

Through Take A Stand, Kick It Out want to create a culture where individuals take personal responsibility for being part of the change. That includes fans, players, managers, CEOs, stewards, governing bodies, shop assistants and social media organisations – everyone on and off the pitch.

Take A Stand is both a challenge and an invitation for individuals and organisations to publicly commit to their own pledge. It is also a movement that everyone can play a part in.

Facebook is supporting Take A Stand by launching initiatives focussed on action and centred on reporting and education. It is building a new automated Messenger service, for when fans are back in stadiums, enabling people to report matchday discrimination directly to Kick It Out. Facebook is also launching a new education programme targeted directly at fans of all ages. It is piloting this new training module with anti-hate charity, HOPE not Hate, delivered through clubs’ community and fan engagement programmes. The pilot will be launched in close collaboration with the England national teams, Derby County F.C. and Portsmouth F.C., before being rolled out further in 2021.

In addition, Facebook is also launching educational resources available to all fans through a WhatsApp messaging service. By adding 07432 140 310 to your WhatsApp contacts, and messaging ‘hi’, fans will be sent information on the current anti-discrimination initiatives in UK football, ways to report and changes you can make straight away.

Twitter has also committed to being part of taking A Stand, by continuing to support with campaigns and educational initiatives which combat online hate, as well as delivering training sessions with football clubs and police authorities. It will also continue to focus on proactively actioning hateful content, where now more than one in two Tweets are identified and removed without reports.

Sanjay Bhandari, Kick It Out Chair, says: “Our Take A Stand campaign aims to tackle discrimination, but also create a culture where everyone belongs and individuals take personal responsibility for being part of the change. We can all do something to take a stand against hate and promote a more inclusive society. Our ambition is to turn bystanders into activists and to crowdsource solutions by capturing pledges of individual action. We want to use those pledges that we receive from the public and organisations, to turn them into insight and make anti-discrimination strategies better informed by understanding more about what people are doing on the ground.

We know that social media can be a battleground of hate, which is why we’re working closely with Facebook and Twitter to improve that through looking at better regulation and enforcement, as well as updated and new reporting methods.”

Steve Hatch, Facebook’s Vice President for Northern Europe says: “Facebook and Instagram are where fans come to connect directly with their favourite players, teams and other fans and we want that to do without discrimination or abuse. We can all do something to take a stand against hate and promote a more inclusive society.

“By equipping fans with the right tools, empowering them with the right education, and raising the level of conversation around discrimination in football, we can create an environment in which silence is replaced by action and play our part in supporting the goals of Kick it Out.”

Edleen John, The FA’s International, Corporate Affairs and Co-Partner for Equality, Diversity and Inclusion Director, says: “We are committed to delivering a game that is free from discrimination and it is important that everybody plays their part in helping to achieve that. Take A Stand will give fans and others involved in the game the impetus to support us on this journey and tackle this issue head-on.

“We know that discrimination exists in society and often manifests itself through football, and only by working together across the game to drive meaningful change through action, can we truly ensure the game is a safe and enjoyable environment for all.”

For those who would like to make a pledge, either individually or as an organisation, or want more information on how to do this, please contact Kick It Out at You can also make a pledge by joining the conversation on social media, just use #TakeAStand and tag Kick It Out in your posts. You can find them on social media as below:

  • Facebook:
  • Twitter: @kickitout
  • Instagram: @kickitout

– ENDS –

Note to editors

About Kick It Out

Kick It Out is English football’s equality and inclusion organisation. Working throughout the football, educational and community sectors to challenge discrimination, encourage inclusive practices and campaign for positive change, Kick It Out is at the heart of the fight against discrimination for everyone who plays, watches or works in football. For more information please contact Hollie Varney, Head of Brand, Communications and Marketing at Kick It Out, at

Mini Soccer League Please Read Covid 19 Stay Safe

Don’t forget about Covid 19 social distance at all times and you must wear a mask when you enter the facility no exceptions, only one person to come into register your team, and if possible can we have one parent per player to keep the impacted on spectators low, let’s keep Covid 19 out of the soccer centre please, so we don’t get closed down by the local government, don’t forget they will be watching somewhere, The Centre and facility is well set up with one way systems and notices around the facility all entries and exists having hand sanitiser in place, plus 2-meter distance marking all around the facility, which makes the government rules simple to follow let’s all keep safe

Grassroots Covid 19 guidelines for Matchday


Provide hand sanitisers at the entrance and exit of your pitches and advise users to bring their own hand sanitiser, marked with their own name. Provide additional waste facilities and more frequent rubbish collection.

If maintenance equipment or machinery is used by multiple

Operators/personnel you will need to ensure that thorough cleaning procedures are in place after use.

If external contractors are used, you should ensure they are fully briefed on your Covid-19 risk assessment and they agree to observe these along with their own company guidelines.


If your pitches have peak-use times, review your programme to stagger activities throughout the week to avoid congestion as much as possible.

Programme all activities with sufficient space (e.g. a minimum 10-minute window) in between bookings to avoid clustering of groups on pitch-side or in the car park before/ after sessions. All users should be encouraged to arrive and leave punctually.

This must include weekend use. You should speak to your local leagues about applying flexible kick-off times to accommodate this.

If your new programme of use requires longer operating hours, timings must still fall within those permitted by your Local Planning Authority.

Government guidance permits the re-opening of outdoor sports facilities such as playing fields. It also allows facility

Operators to open buildings for:

  • Access to pitches;
  • Use of toilets;
  • Bars and restaurants, including any food or drink facilities inside a clubhouse, can open, in accordance with the latest guidance.

If you choose to open for these purposes, there are a number of things you can do to help minimise risks, avoid accidental

Gatherings and achieve a safe re-opening.

For example:


Your clubhouse should create an environment that encourages and allows all users to maintain good levels of hygiene through handwashing, sanitisation facilities and toilets. Consider what steps you will need to take to educate users to be responsible for their own hygiene and to ensure you minimise the chance of transmission of Covid-19 within your facility.

Consideration should be given to:

  • Additional hand sanitisers throughout the clubhouse;
  • Signs clearly directing people to where they can wash their hands;
  • Ensuring all handwashing stations are in good working order and provide soap, hot water and hand sanitiser;
  • Providing hygiene standards’ promotional posters and signage throughout the clubhouse;
  • Supplying disposable paper towels in handwashing


  • Minimising the use of portable toilets;
  • Carrying out ’trial runs’ to test and adapt your plans.


Keeping your clubhouse clean will reduce the risk of passing the infection onto other people. To achieve this, your cleaning procedures should be thorough and rigorous.

Depending on the scale of your facility, you may consider having a dedicated cleaning team, so that the cleaning is done by a small group of trained people.

A cleaning schedule could include:

  • Daily cleaning throughout the clubhouse;
  • Identifying high-contact touchpoints for more regular cleaning (e.g. door handles, grab rails, vending machines);
  • Frequent cleaning of work areas and equipment between use;
  • Cleaning of shared training equipment after each individual use;
  • Having waste facilities and more frequent rubbish collection;
  • Removing any non-essential items that may be difficult to clean.

If a Covid-19 case is reported in your facility, you should follow the Public Health England guidance to reduce the risk of passing the infection on to other people. See here.

You should also have a designated person who is responsible for checking that all the cleaning has taken place as planned.



Adapting your clubhouse will help maintain social distancing and avoid congestion. Achieving this may require some creative thinking. Please consider:

  • Clear signage so people can find their destination quickly;
  • Reviewing how people walk through your clubhouse and adjust if necessary to reduce congestion and contact between users;
  • Regulating entry to your clubhouse to avoid overcrowding;
  • Applying floor markings In accordance with Government social distancing measures where necessary to manage queues, e.g. outside the entrance/toilets/ catering facility;
  • One-way arrow markings to help foot flow management;
  • Single-use doorways to avoid congestion i.e. one-way only entrances/exits;
  • Single or limited use of toilet facilities to avoid congestion in confined spaces;
  • Using outside areas for queueing;
  • Carrying out ’trial runs’ to test and adapt your plans.


Bars and restaurants, including any food or drink facilities

Inside a clubhouse can open, in accordance with the latest guidance.

Catering facilities commonly have high levels of usage and contact between workers and users. Therefore, extra consideration must be given to ensure that social distancing remains in place. For example:

  • Utilise serving hatches, where they exist, to minimise customers entering the building;
  • Where serving hatches do not exist, consider using screening to limiting user contact with workers;
  • At till points, encourage the use of contactless payments to avoid handling cash;
  • Applying floor markings In accordance with

Government social distancing measures to ensure social distancing when queueing;

  • Use outside areas for queueing;
  • Use clear signage to inform users that food and drinks must be consumed in outdoor spaces and give thought to where these people might congregate in bad weather;
  • Clean vending machines regularly as they are a high touchpoint area;
  • Use disposable utensils to help minimise the risk of infection, but ensure appropriate bin locations and regular collections.
  • Groups in clubhouses and hospitality facilities must be restricted to six-person gathering limits and spread out, in line with wider government guidance.
  • High ventilation in indoor facilities is paramount to reducing transmission of COVID-19; indoor facilities such as clubhouses and hospitality facilities should be well ventilated, for example by fixing doors open and opening windows where appropriate.


Changing rooms are an area of increased risk of transmission, where possible, should remain closed. Players and officials should arrive changed and shower at home. Exceptions may be made where safety and safeguarding measures require their use e.g. supporting disability athletes, a child needs a change of clothing etc. If you choose to use your changing and shower facilities, you must follow government advice.


Before you re-open, provide clear communications with all user groups – before they attend your facility – about the steps you have taken to make your facility safe.

This will allow them to familiarise themselves with the procedures before entering the facility. This could also include your expectation of users when they arrive. To avoid confusion, also highlight key dates, opening times and any other important changes to the way your facility will operate.

While users are at your facility, use posters and signage throughout all areas to promote your new protocols. For example:

  • Social distancing (appropriate spacing);
  • Hygiene (handwashing/sanitisers);
  • Traffic flow (entrance/exits);
  • Restricted areas.



Your facility may have been unused for some time, so a thorough building inspection and walk-round will allow you to identify any issues and damage. This will help you plan what work needs to be carried out prior to re-opening your facility and should include water quality (e.g. for Legionella and other contaminates), drains, gas services, ventilation, alarms/safety systems and pest control.



The wellbeing and safety of your workers and customers is crucial. If anyone shows/has any signs of Covid-19, they must be sent home to act in accordance with Government guidance. Government cleaning protocols should then be put in place to reduce the risk of passing the infection on to other people. See here.


Consideration must be given to the management and supervision of facility users and their compliance with

Government guidance. These preparations should be made prior to re-opening, including extra supervision in the early stages to help users to adapt to your new protocols.

Positive encouragement and reinforcement is welcomed, but repeat offenders and those who totally disregard

Government guidance should be requested to leave the premises. If required, report serious offenders to the police, who have been given powers to enforce

Government measures.

It is also important to ensure that your workforce is on board with everything you’ve done. This may include making staff or volunteers fully aware of the changes to your protocols so they are clear about any additional expectations you have of them.


Clubs or facility providers should support NHS Test and trace efforts by collecting name and contact information on participants at both training and matches. This information should be stored for days in-line with the Govern


Authority to create protocols for the safe return of Spectators.

Recreational Team Sport Framework then deleted and collected/processed in accordance with the Data Protection Act 2018 and in line with GDPR principles. It should be used only for the purpose of NHS Test and trace and, where requested to share with the NHS for Test and Trace purposes, the shared information should relate only to the match or training in which the player or supporter tested positive. Current government guidance must be followed and can be found, with detaining on how to maintain test and trace records.

Consider a phased re-opening of your facility to provide you with an opportunity to test your new protocols in a controlled way.

For example, you could limit your initial re-opening to a reduced number of timeslots or by user groups. This approach would allow you time to test, learn and adapt your new approaches to ensure they are effective and successful before re-opening to more users.


If your facility has multiple user groups, all bookings and payments should be made in advance and via an online system or over the phone, where possible. If this is not feasible, consider contactless-only payments to avoid handling cash.


First-aiders should be equipped with the appropriate PPE (including face coverings) to protect themselves and others if they need to compromise social-distancing guidelines to provide medical assistance. After contact with an injured participant, the person who has administered first aid should clean their hands thoroughly with soap and water or alcohol hand sanitiser at the earliest opportunity. This advice is applicable to all situations, regardless of whether there was close contact or the minimum 2 metres social distancing was maintained. The first aider should also avoid touching their mouth, eyes and nose.

First-aider or their equivalent should keep a record of each participant they have come into contact with for NHS test and trace purposes. Further information for those who may need to act as a ‘first responder’ role in a sports setting, appears here:

If a participant becomes symptomatic during the session, they should immediately remove themselves from the session and return home as soon as possible. NHS guidance on further management of symptoms should be followed.



If you have a landlord (e.g. a Local Council), you must check with them to ensure you have the necessary permission to re-open.

Before you commence re-opening, check with your insurer to ensure that your personal accident and public liability insurance is still valid and adequate in light of the pandemic.

Be clear on any obligations you may be required to fulfil under your insurance policies and raise any queries with your insurer.


Supporters, parents, and other spectators to remain socially distanced whilst attending events. Spectator groups must be restricted to discrete six-person gathering limits and spread out, in line with wider government guidance.

Melvin Bates
Operation Manager
Crewe Alexandra FC
Tel: 01270 216682


Equality & Diversity

Crewe Alexandra Football Club & Alexandra Soccer & Community Association is committed to upholding the standards, values and expectations of The EFL’s Code of Practice relating to equality, inclusion and anti-discrimination.

The Board is committed to promoting inclusion and eliminating discrimination both from football and within our business. John Bowler, (Chairman) will hold overall responsibility for the coordination and implementation of Equality Policy development and for identifying new priorities through regular assessment reviews. We take a zero-tolerance approach to any form of discrimination or bullying based on the grounds of age, disability, gender reassignment, marital status or civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation. These are known as the “protected characteristics” under the Equality Act 2010.

Crewe Alexandra Football Club & Alexandra Soccer & Community Association will ensure that it treats employees, officials, spectators, fans and visiting teams fairly and with respect. They can also be assured that the Club is committed to providing an environment in which their rights, dignity and individual worth are respected and in particular that they are able to work and watch football in an environment without the threat of intimidation, victimisation, harassment or abuse. It will also provide access and opportunities for all members of the community to take part in and enjoy its activities.

Crewe Alexandra Football Club & Alexandra Soccer & Community Association is committed to raising awareness and providing training and education to promote inclusion and eradicate discrimination within football.

Should you encounter any form of discrimination when visiting Crewe Alexandra Football Club & Alexandra Soccer & Community Association, please report it to us with as much information as possible by using the Kick It Out reporting app or by emailing  with your help, we can help beat discrimination.

We are proud to support the work of the following organisations and their work in helping Crewe Alexandra and football & Alexandra Soccer & Community Association as a whole to become as inclusive as possible.

Kick it Out

Wesbite –

Twitter – @kickitout

Facebook –

Level Playing Field

Website –

Twitter – @lpftweets

Facebook –

Show Racism The Red Card

Website –

Twitter – @SRTRC_England

Football vs Homophobia

Website  –

Twitter – @FvHtweets

Women’s Sport & Fitness foundation (WSFF)

Website –

Facebook –

Equality & Human Rights Commission (EHRC)

Website –

Twitter – @EHRC